
I'm not going to say that the WSJ is reading my blog, but...
"Table tennis is ripe for reinvention," says Keith Hindle, executive vice president of London-based Fremantle, who foresees a variety of revenue streams from live ping-pong events, branded merchandise, sponsorships and league memberships.
...
"The question was could we take this game out of the basement and the cluttered garages," says Mr. Friedman. "We think the timing is just right."
Mr. Wynn goes so far as to suggest ping pong has sex appeal. "It's taking on this cool cultural space of short-shorts and retro headbands, and it's kind of goofy, but it's also got people who take it very seriously," Mr. Wynn says. "It's poker eight years ago."
Who has her finger on the pulse of what's "kind of goofy"?

